:root {
  --bg: #f7f5f1;
  --surface: #ffffff;
  --surface-alt: #f0ede7;
  --text: #17171a;
  --muted: #6d7077;
  --accent: #b3202a;       /* logo red */
  --ink: #1c1c1f;          /* logo black */
  --border: #e3dfd6;
  --c: #00a8cc;
  --m: #d6347f;
  --y: #e8b400;
  --max: 1140px;
  --font: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  --display: "Space Grotesk", var(--font);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
  overflow-x: hidden;
}
h1, h2, h3 { font-family: var(--display); }
a { color: inherit; }

.container { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 24px; }

/* ---------- CMYK loader ---------- */
.press-loader {
  position: fixed; inset: 0; z-index: 100;
  display: flex; flex-direction: column;
  align-items: center; justify-content: center; gap: 22px;
  background: var(--bg);
  transition: opacity .5s ease, visibility .5s ease;
}
.press-loader.done { opacity: 0; visibility: hidden; }
.press-loader__bars { display: flex; gap: 8px; }
.press-loader__bars span {
  width: 14px; height: 54px; border-radius: 4px;
  animation: barpulse 1s ease-in-out infinite;
}
.press-loader__bars span:nth-child(1){ background: var(--c); animation-delay: 0s; }
.press-loader__bars span:nth-child(2){ background: var(--m); animation-delay: .12s; }
.press-loader__bars span:nth-child(3){ background: var(--y); animation-delay: .24s; }
.press-loader__bars span:nth-child(4){ background: var(--ink); animation-delay: .36s; }
.press-loader__label { color: var(--muted); font-size: .9rem; letter-spacing: .04em; }
@keyframes barpulse {
  0%, 100% { transform: scaleY(.4); opacity: .5; }
  50% { transform: scaleY(1); opacity: 1; }
}

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 20;
  background: rgba(247,245,241,.85);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border);
}
.nav { display: flex; align-items: center; justify-content: space-between; height: 68px; }
.brand { display: inline-flex; align-items: center; text-decoration: none; }
.brand__logo { height: 46px; width: auto; display: block; }
.nav-links { display: flex; align-items: center; gap: 26px; }
.nav-links a { text-decoration: none; color: var(--muted); font-size: .95rem; transition: color .15s; }
.nav-links a:hover { color: var(--text); }
.nav-cta {
  color: #fff !important;
  background: var(--accent);
  padding: 9px 18px; border-radius: 999px; font-weight: 600;
}
.nav-cta:hover { background: #971b23; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 14px 26px; border-radius: 10px;
  font-weight: 600; font-size: 1rem; text-decoration: none;
  cursor: pointer; border: 1px solid transparent;
  transition: transform .15s ease, box-shadow .2s ease, background .2s;
}
.btn--accent { background: var(--accent); color: #fff; box-shadow: 0 8px 26px rgba(179,32,42,.3); }
.btn--accent:hover { transform: translateY(-2px); box-shadow: 0 12px 32px rgba(179,32,42,.4); }
.btn--ghost { background: transparent; color: var(--text); border-color: var(--border); }
.btn--ghost:hover { border-color: var(--text); transform: translateY(-2px); }

/* ============================================================
   SCROLL STORY
   ============================================================ */
.scrolly { height: 420vh; position: relative; }
.stage {
  position: sticky; top: 0; height: 100vh; overflow: hidden;
  display: flex; align-items: center; justify-content: center;
  --intro: 0; --print: 0; --cut: 0; --waste: 0;
  --foldA: 0; --foldB: 0; --view: 0;
}

/* landing headline */
.landing {
  position: absolute; inset: 0; z-index: 5;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  text-align: center; padding: 0 24px; pointer-events: none;
  background: var(--bg);
}
.landing h1 {
  font-size: clamp(2.2rem, 6vw, 4.4rem);
  line-height: 1.06; margin: 0 0 18px; font-weight: 700;
}
.landing p { color: var(--muted); font-size: 1.15rem; max-width: 560px; margin: 0; }
.scroll-cue {
  margin-top: 42px; color: var(--muted); font-size: .8rem;
  text-transform: uppercase; letter-spacing: .2em;
  display: flex; flex-direction: column; align-items: center; gap: 10px;
}
.scroll-cue span {
  width: 1px; height: 44px; background: var(--muted); display: block;
  animation: cue 1.6s ease-in-out infinite;
  transform-origin: top;
}
@keyframes cue { 0%,100% { transform: scaleY(.3); opacity:.4; } 50% { transform: scaleY(1); opacity: 1; } }

/* the scene */
.scene { position: relative; }
.sheet-wrap {
  position: relative; width: 700px; height: 460px;
  transform: translateY(calc((1 - var(--intro)) * 70px));
  opacity: var(--intro);
}
.sheet-bg {
  position: absolute; inset: 0;
  background: #fff;
  border-radius: 3px;
  box-shadow: 0 30px 70px rgba(23,23,26,.16), 0 4px 14px rgba(23,23,26,.08);
  opacity: calc(1 - var(--waste));
  transform: translateY(calc(var(--waste) * 46px)) scale(calc(1 + var(--waste) * .015));
}

/* 3D fold scene */
.fold-viewport { position: absolute; inset: 0; perspective: 1500px; }
.fold-scene {
  position: absolute; inset: 0; transform-style: preserve-3d;
  transform:
    rotateX(calc(var(--view) * -16deg))
    rotateY(calc(var(--view) * -30deg))
    scale(calc(1 + var(--view) * .08));
}
.carton {
  position: absolute; left: 160px; top: 85px;
  width: 190px; height: 290px;
  transform-style: preserve-3d;
}
.panel {
  position: absolute; background: #fff;
  transform-style: preserve-3d;
  outline: 1px solid rgba(23,23,26,.05);
}
.panel--front  { inset: 0; }
.panel--left   { left: -85px; top: 0; width: 85px; height: 290px;
  transform-origin: 100% 50%;
  transform: rotateY(calc(var(--foldA) * -90deg)); }
.panel--right  { left: 190px; top: 0; width: 85px; height: 290px;
  transform-origin: 0% 50%;
  transform: rotateY(calc(var(--foldA) * 90deg)); }
.panel--back   { position: absolute; left: 85px; top: 0; width: 190px; height: 290px;
  transform-origin: 0% 50%;
  transform: rotateY(calc(var(--foldA) * 90deg)); }
.panel--top    { left: 0; top: -60px; width: 190px; height: 60px;
  transform-origin: 50% 100%;
  transform: rotateX(calc(var(--foldB) * 90deg)); }
.panel--bottom { left: 0; top: 290px; width: 190px; height: 60px;
  transform-origin: 50% 0%;
  transform: rotateX(calc(var(--foldB) * -90deg)); }

/* carton artwork */
.art { position: absolute; inset: 0; overflow: hidden; }
.art--front { padding: 18px 16px; display: flex; flex-direction: column; align-items: center; text-align: center; }
.art__logo { width: 78%; height: auto; margin-top: 8px; }
.art__band { width: 100%; height: 10px; background: var(--accent); margin: 16px 0 18px; }
.art__name { font-family: var(--display); font-weight: 700; font-size: 1.35rem; color: var(--ink); line-height: 1.1; }
.art__dose { font-size: .8rem; color: var(--muted); margin-top: 5px; }
.art__lines { margin-top: auto; width: 70%; display: flex; flex-direction: column; gap: 5px; padding-bottom: 6px; }
.art__lines i { display: block; height: 4px; background: #d9d5cc; border-radius: 2px; }
.art__lines i:nth-child(2) { width: 80%; }
.art__lines i:nth-child(3) { width: 60%; }

.art--side { background: var(--accent); }
.art__band--v { position: absolute; left: 0; top: 0; bottom: 0; width: 8px; background: var(--ink); }
.art__vtext {
  position: absolute; top: 50%; left: 50%;
  transform: translate(-50%, -50%) rotate(90deg);
  white-space: nowrap; color: #fff; font-size: .68rem;
  letter-spacing: .14em; text-transform: uppercase; font-weight: 600;
}

.art--back { padding: 26px 20px; display: flex; flex-direction: column; }
.art__lines--long { width: 100%; margin-top: 0; gap: 7px; }
.art__lines--long i { height: 5px; }
.art__lines--long i:nth-child(odd) { width: 92%; }
.art__lines--long i:nth-child(even) { width: 74%; }
.art__barcode { margin-top: auto; display: flex; gap: 3px; align-items: flex-end; height: 34px; }
.art__barcode i { display: block; width: 3px; height: 100%; background: var(--ink); }
.art__barcode i:nth-child(3n) { width: 5px; }
.art__barcode i:nth-child(4n) { height: 80%; }

.art--flap { display: grid; place-items: center; background: #fff; }
.art--flap span { font-size: .6rem; letter-spacing: .22em; color: #b9b4a9; font-weight: 600; }

/* die-cut overlay */
.cut-svg { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; }
.cutpath {
  fill: none; stroke: var(--accent); stroke-width: 2;
  stroke-dasharray: 1; stroke-dashoffset: calc(1 - var(--cut));
  opacity: calc(var(--cut) * (1 - var(--waste)));
}
.creases line {
  stroke: var(--ink); stroke-width: 1; stroke-dasharray: 6 6;
  opacity: calc(var(--cut) * .18 * (1 - var(--foldA)));
}
.cut-svg { opacity: calc(1 - var(--foldA)); }

/* unprinted paper cover + print head */
.print-cover {
  position: absolute; left: 0; right: 0; bottom: 0;
  height: calc((1 - var(--print)) * 100%);
  background: #fff; border-radius: 0 0 3px 3px;
  opacity: calc(1 - var(--waste));
}
.print-head {
  position: absolute; left: -14px; right: -14px;
  top: calc(var(--print) * 100%);
  height: 14px; margin-top: -7px; border-radius: 7px;
  background: linear-gradient(90deg, var(--c), var(--m), var(--y), var(--ink));
  box-shadow: 0 6px 18px rgba(23,23,26,.3);
  opacity: 0; transition: opacity .25s ease;
}
.print-head.on { opacity: 1; }

/* captions */
.captions {
  position: absolute; left: 0; right: 0; bottom: 7vh; z-index: 6;
  display: grid; place-items: center; pointer-events: none;
  padding: 0 24px;
}
.caption {
  grid-area: 1 / 1; margin: 0; text-align: center;
  font-size: 1.05rem; color: var(--muted);
  opacity: 0; transform: translateY(14px);
  transition: opacity .4s ease, transform .4s ease;
}
.caption b { color: var(--text); font-family: var(--display); }
.caption.active { opacity: 1; transform: none; }

/* progress dots */
.dots {
  position: absolute; right: 26px; top: 50%; transform: translateY(-50%);
  display: flex; flex-direction: column; gap: 10px; z-index: 6;
}
.dots span { width: 8px; height: 8px; border-radius: 50%; background: var(--border); transition: background .3s, transform .3s; }
.dots span.active { background: var(--accent); transform: scale(1.3); }

/* ---------- Marquee ---------- */
.marquee {
  border-block: 1px solid var(--border);
  background: var(--surface);
  padding: 16px 0; overflow: hidden;
}
.marquee__track {
  display: flex; gap: 22px; white-space: nowrap;
  font-family: var(--display); font-weight: 600; font-size: 1.1rem;
  color: var(--muted); width: max-content;
  animation: scroll 28s linear infinite;
}
.marquee__track span:nth-child(4n+1) { color: var(--accent); }
@keyframes scroll { to { transform: translateX(-50%); } }

/* ---------- Sections ---------- */
.section { padding: 96px 0; position: relative; }
.section-alt { background: var(--surface-alt); }
.section h2 { font-size: clamp(1.9rem, 3.6vw, 2.8rem); margin: 0 0 16px; }
.eyebrow {
  text-transform: uppercase; letter-spacing: .22em;
  font-size: .72rem; color: var(--accent); font-weight: 600; margin: 0 0 12px;
}
.prose { max-width: 640px; color: var(--muted); font-size: 1.05rem; margin: 0 0 36px; }
.prose--center { margin-inline: auto; }

.reveal { opacity: 0; transform: translateY(24px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ---------- Cards ---------- */
.grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 20px; margin-top: 24px; }
.card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: 16px; padding: 28px;
  transition: transform .2s, box-shadow .2s;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 16px 40px rgba(23,23,26,.08); }
.card__num {
  font-family: var(--display); font-weight: 700; font-size: 1rem;
  color: var(--accent);
}
.card h3 { margin: 10px 0 8px; }
.card p { margin: 0; color: var(--muted); }

/* ---------- Stats ---------- */
.stat-row { display: flex; gap: 48px; flex-wrap: wrap; }
.stat b { font-family: var(--display); font-size: 2.4rem; display: block; line-height: 1; color: var(--accent); }
.stat span { color: var(--muted); font-size: .9rem; }

/* ---------- CTA / contact ---------- */
.cta { text-align: center; }
.contact-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-bottom: 34px; }
.contact-list { list-style: none; padding: 0; margin: 0; display: flex; gap: 32px; justify-content: center; flex-wrap: wrap; color: var(--muted); }
.contact-list strong { color: var(--text); display: block; font-size: .78rem; text-transform: uppercase; letter-spacing: .08em; }

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--border); padding: 34px 0; background: var(--surface); }
.footer__inner { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; }
.footer__logo { height: 36px; width: auto; }
.footer__inner p { color: var(--muted); font-size: .9rem; margin: 0; }

/* ---------- Responsive ---------- */
@media (max-width: 780px) {
  .nav-links a:not(.nav-cta) { display: none; }
  .dots { right: 12px; }
  .captions { bottom: 4vh; }
  .caption { font-size: .92rem; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; }
  .scrolly { height: auto; }
  .stage { position: relative; height: auto; min-height: 100vh; padding: 120px 0; flex-direction: column; gap: 48px;
    --intro: 1; --print: 1; --cut: 1; --waste: 1; --foldA: 1; --foldB: 1; --view: 1; }
  .landing { position: relative; background: none; }
  .caption { opacity: 1; transform: none; position: relative; grid-area: auto; }
  .captions { position: relative; bottom: auto; display: flex; flex-direction: column; gap: 6px; }
  .dots { display: none; }
}